Practice Building specializes in bespoke business support for optics; unique businesses require unique strategies to succeed. For over 10 years we’ve been delivering award-winning group training, one-to-one coaching, and bespoke solutions from marketing to management, to optical businesses across the globe.

Net Zero Optics is the latest addition to PB’s services and, with not-for-profit organization Net Zero Eyecare, we’re already steering the industry towards a low-carbon future at every level.

Our standards and guidance have proven applicable well beyond the optical industry, as they’re grounded in established best-practice for all types of business, and we’re excited to work with any enterprise serious about making a positive difference.